I’ve often discussed the value and importance of leveraging partnerships in your firm.
In this week’s episode, I elaborate on this topic by sharing the essential steps to implement quality partnerships.
Listen below.
0:53 Some of my biggest marketing successes have come from partnering with third parties in the accounting space to expand my audience.
1:09 The right partners have the kinds of clients you want, allowing you to tap into and leverage their networks.
1:21 To implement quality partnerships, the first step is to understand your goals and what you aim to achieve from the partnership.
1:37 The next step is to develop a list of potential partners to reach out to. Focus on those who have the kinds of clients you want to attract.
2:16 For step 3, contact the partners where you can add the most value. This is the most crucial part of establishing the partnership.
3:11 Identify the key contact at the organization, and pitch how you can add value. This is step 4 in establishing your partnership, focusing entirely on their needs.
4:34 Partnerships are often overlooked by many firms, but successful ones often have a key partnership driving significant results.
