Used properly, your website can be one of the top marketing for accountants strategies.
If you’re looking to set up a modern website for your accounting firm that converts web visitors into leads, you’ll want to check out my podcast on the subject.
To listen to my 5 tips, click play below:
Show Notes
0:58 – The big problem with most accounting firm websites is that they’re informational and not used as a marketing tool to convert visitors to leads.
1:36 – Tip 1: Plaster your value proposition front & center on your home page.
2:35 – Tip 2: Include a Call-to-Action above the fold on your home page to convert web visitors to leads.
3:46 – Tip 3: Showcase your firm’s personality and unique culture in your “About Us” section to create a connection with web visitors.
4:27 – Tip 4: List benefits and outcomes rather than listing commoditized services.
5:41 – Tip 5: Significantly cut back on the amount of copy (ie. text) on your site.
6:40 – Want more tips just like this? Join my weekly newsletter where I send an email out to over 2,000 firm leaders who also want to create a modern scalable firm of their own. Sign up here.
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Ryan Lazanis
I’m Ryan Lazanis. I’m a CPA by trade but definitely don’t consider myself a normal accountant. I identify more with being an entrepreneur and I love disruptive technologies and business models. My aim is to help modernize the old, traditional accounting profession by giving firms the tools they need to modernize. Each week I send off a curated newsletter recapping the top 5 things on the internet affecting your modern firm. Click here to subscribe to my Future Firm Top 5 Weekly newsletter today!