Looking for some of the best free online marketing apps for your accounting firm?
Then check out my Future Firm® Accounting Podcast episode discussing 6 free interrelated online marketing apps that you can use in your firm right now:
1:44 – Before recommending any of these tools, my perspective is coming from an inbound content marketing standpoint, primarily blogging, which I describe here.
2:30 – To drive traffic to your blog post, you can use Ubersuggest for blogging keyword research.
2:44 – I provide an example of how to use it.
3:45 – The next free marketing tool, Yoast, will help you optimize your blog post for the selected keyword.
4:20 – Enable Google Analytics (the 3rd free tool) to review your most popular blog posts. I share a simple way how to use it.
5:29 – Once you know your most popular posts, I explain how a lead magnet can be used to convert traffic to leads. To design your lead magnet you can use Canva.
5:58 – In exchange for your lead magnet, you’ll receive an email address. You can start sending those emails a newsletter using another free tool called Revue.
6:36 – To include free, high-quality images on your blog post, check out the sixth tool on the list: Unsplash.
6:54 – Want more tips just like this? Join my weekly newsletter where I send an email out to over 1800 firm leaders who also want to create a modern scalable firm of their own. Sign up here.
