Take a peek at these 8 pricing strategies that you can use to increase your prices and to secure more deals.
Show Notes
0:45 – I’m super interested in pricing psychology. For a list of 42 pricing psychology strategies, check Nick Kolenda’s article.
2:00 – First strategy: 3-tiered pricing.
2:30 – Second strategy: Price anchoring.
3:22 – Third strategy: Employ a wide gap in your pricing tiers.
3:50 – Fourth strategy: One price per bundle.
5:05 – Fifth strategy: Remove dollar sign and characters from your price.
5:45 – Sixth strategy: Non-rounded numbers for custom value pricing.
6:32 – Seventh strategy: Don’t use the words “cost” or “fee”
7:03 – Eighth strategy: Price high to protect your capacity.
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Ryan Lazanis
Hi! I'm Ryan. I’m an entrepreneurial CPA that founded Xen Accounting, a 100% cloud-based accounting firm, in 2013. Following its acquisition in 2018, I started Future Firm to help accountants fast-track the growth of a modern, scalable accounting firm of their own.
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