Many firms rely on four common selling points to win clients — but they’re unconvincing and ineffective.
In this episode, I’ll share what to avoid saying in your marketing and sales conversations.
Listen below.
1:10 The first thing you should steer clear of is claiming to have the most experience.
1:41 Clients don’t pick you because of how many years you’ve worked. They choose you because they feel understood.
1:55 The second thing to avoid telling potential clients is that you care more than others.
2:18 Every firm says they care — it’s not something that sets you apart.
2:27 The third thing to leave out when speaking to clients: saying you’re the proactive one.
2:52 Lastly, skip saying “We provide the highest quality services.” It’s something every firm claims, and it doesn’t mean much without proof.
4:58 Skip the usual firm buzzwords — clients already expect them. Focus on what matters: peace of mind, time saved, or financial improvement (see episode 137).
