Listen to this episode before engaging in any marketing in your firm:
0:50 – A commonly asked question I receive: “Ryan, which online marketing strategy is the best?”
1:30 – Your choice of marketing channel doesn’t matter.
2:10 – The fundamentals need to come first: Understanding your ideal client profile & value proposition.
2:30 – Defining your ideal client profile.
4:18 – Defining your value proposition.
5:47 – We want to take your value proposition to the market and hammer away at it.
7:10 – A summary of what’s needed before you start marketing.
8:00 – Join 4,000+ firm leaders on my free weekly newsletter and check out how Future Firm Accelerate® can fast-track the growth of your modern, scalable accounting firm.