Listen to this episode before engaging in any marketing in your firm:
Show Notes
0:50 – A commonly asked question I receive: “Ryan, which online marketing strategy is the best?”
1:30 – Your choice of marketing channel doesn’t matter.
2:10 – The fundamentals need to come first: Understanding your ideal client profile & value proposition.
2:30 – Defining your ideal client profile.
4:18 – Defining your value proposition.
5:47 – We want to take your value proposition to the market and hammer away at it.
7:10 – A summary of what’s needed before you start marketing.
8:00 – Join 4,000+ firm leaders on my free weekly newsletter and check out how Future Firm ® Accelerate can fast-track the growth of your modern, scalable accounting firm.
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Ryan Lazanis
Hi! I'm Ryan. I’m an entrepreneurial CPA that founded Xen Accounting, a 100% cloud-based accounting firm, in 2013. Following its acquisition in 2018, I started Future Firm to help accountants fast-track the growth of a modern, scalable accounting firm of their own.
Here are 3 ways for how you can fast-track your own modern, scalable firm:
1) Get my weekly newsletter that gives tips & trick to scale your firm.
2) Subscribe to the Future Firm Accounting Podcast for bite-sized, actionable lessons on how to scale your firm.
3) Join Future Firm Accelerate, my online coaching program that helps modern firm owners quickly scale.