Here’s a confession that might surprise some of you — starting around 2010, I spent several years as a club DJ.
It taught me nothing about marketing on paper, but there was one thing I somehow did right by accident, and it’s followed me through every business I’ve built since.
In this episode, I’m sharing what that one thing is and how it applies directly to your firm.
Listen below.
1:02 Marketing wasn’t something I understood at all back then. No funnels, no positioning, none of the language you’d hear thrown around now.
1:40 Being top of mind means people think of you the moment a relevant need comes up, and they’re more likely to reach out to you first instead of starting from zero.
3:01 All I did was show up consistently and take real interest in people, building genuine relationships along the way. The gigs came as a natural byproduct, no direct ask required.
4:37 It really comes down to this: be visible, make sure people know what you do, and skip the direct ask entirely. Consistency is what matters, not the method.
5:37 Staying visible with the people who matter to your growth is key. That means real relationships nurtured over time, not left to go cold after that first touchpoint.
7:12 Before you chase being top of mind everywhere, here’s a caveat worth noting. Visibility alone isn’t the finish line, it only pays off if you’re ready for what happens once someone reaches out.
8:09 List out who could realistically send you business, past clients, other professionals nearby, anyone who’s mentioned needing accounting help for someone they know.
