Content marketing is one of the most powerful marketing strategies today — I’ve used it to grow businesses.
In this episode, I’ll share my experience and insights to help you decide if your firm should invest in it.
Listen below.
0:40 My content marketing journey began while I was running Xen Accounting. At the time, I knew little about marketing and was experimenting with different tactics to attract clients.
1:28 If your content is interesting or useful, people will naturally start to trust you — and trust is the foundation of any sale.
2:04 Only pursue content marketing if you enjoy creating content. If you hate it, it might not be the right strategy for you.
2:28 These days, you need to create a lot of high-quality content. Just relying on AI tools won’t cut it.
2:56 Understand that content marketing is a long game. Unless you go viral, building an audience and seeing results takes time and effort.
3:04 If content marketing isn’t your strength, you’ll need to outsource. But here’s the truth: you won’t get quality results for a few hundred dollars.
3:25 Honestly, I’m still searching for a content marketing agency that truly impresses me. That’s why I’ve built an in-house team to handle content.
