If there’s one thing the accounting industry is known for, it’s unfortunately this…
We’re always stressed and overworked.
And as the firm owner, you’re taking on a big chunk of that brutal workload.
But let me ask you this:
Do you enjoy working excessive hours just to make a profit?
Do you enjoy getting pulled away from time with family or rest because your firm always needs you?
And for my last question…
Do you want to keep running your firm this way?
If your answer is no…
I can help you fix that. 🙂
Why Do You Need a CPA Coach?
Do you still remember why you started an accounting business?
If I had to guess, I’d say it’s because you wanted to give people peace of mind in their finances.
And you wanted to have a business you owned and enjoyed running.
But instead, here’s what happened:
You’re Working Too Many Hours
You’re doing client work, handling admin tasks, and constantly putting out fires.
And at the end of the week, you realize that you never actually worked on your business.
You worked in it all week again.
Nights and weekends aren’t really yours either.
Because there’s always something pulling you back in, like an email, a deadline, or client with an “urgent” concern.
You started this firm to have more control over your time, but the firm is eating up more time than before.
You’re Struggling to Grow Your Firm
You’re working hard, but the revenue isn’t moving.
Month after month, you’re in roughly the same place you were before.
You look at your client list and your pricing and your workload, and something just isn’t adding up.
You’re putting in the effort, you have a good team doing good work, and your clients are happy.
And yet, growth still feels like you’re pushing a boulder uphill.
(Like this firm owner below.)
A CPA coach has already been there.
They help accounting firm owners build more profitable, less stressful firms by giving them strategies and systems that would have otherwise taken a lot of time and money to figure out on their own.
How I Can Help You Unlock Freedom and Growth
Let me introduce myself real quick.
I’m Ryan Lazanis, CPA.
People refer to me as a CPA coach or an accounting business coach.
However, I like to think of myself as someone who just wants to help accounting firm owners build firms that allow them to live their ideal lifestyle.
That means giving them the coaching, systems, and resources they need to overcome the challenges I talked about earlier.
Personally, I never had a business coach when I started a CPA firm in 2013.
I was a stubborn young fellow who had decided to figure everything out himself.
That means I made pretty much every painful mistake to get it up and running.
After making several expensive mistakes and hitting a lot of walls…
I built systems that enabled me to sell it for a hefty payout.
It was then that I realized that my purpose wasn’t to run an accounting firm…
But to be the resource I wish I always had when I was running my firm.
So, in 2018, I started Future Firm.
Since then, not only have I learned a lot about coaching…
But I’ve also coached and educated thousands of firms around the world to help them achieve success.
I help accounting firm owners like you…
Multiply Your Prices
As accountants, we know how valuable our services are.
Still, most firm owners undercharge because they don’t know what prices to set.
Or, they don’t think their services are worth a lot.
Even though they are worth much more.
After coaching hundreds of firm owners on increasing their pricing and communicating that value to clients…
I can tell you that it is the biggest lever you can pull in your firm’s growth.
Take More Time Off From Your Business
A lot of firm owners would define success as steady, non-stop growth.
While others would define it as working only as much as they want…
And taking time off anytime they want.
Both of them are correct answers!
And despite what a lot of people think about accountants being overworked all the time…
It is completely possible to take weekends and long vacations without checking in on work.
Create Processes That Don’t Rely on You
In most firms, everything runs through the owner.
And even when you try to step back, you get pulled right back in.
That’s not a team problem but a systems problem.
When you have the right processes in place, your firm can run the way it’s supposed to even without you.
Your team knows exactly what to do, how to do it, and what to do when things don’t go according to plan.
Build an A+ Team
Hiring is hard.
I’ll be the first to admit I’ve made my fair share of bad hires over the years.
And if you’ve been running your firm for any amount of time, chances are you have too.
Wrong hires cost you money, time, and energy.
Which is why building a great team you can trust and rely on is one of the hardest and most important things you’ll do as a firm owner.
And it’s something I’ve spent years figuring out, so you don’t have to learn it the hard way like I did.
Find Leads Outside of Referrals
Referrals are great, but they’re not a strategy for sustainable growth.
You can’t control when they come in, how many you get, or whether the clients they send are a good fit for your firm.
Most firm owners know this.
So, you need marketing.
But to accounting professionals, it feels like a whole other world, because it isn’t something we trained for.
Now, I’m not a marketer either.
But after years of growing my own firm and coaching hundreds of others, I’ve figured out what works for accounting firms specifically and what’s likely a waste of your time.
Improve Your Confidence and Reduce Stress
Running a firm is lonely sometimes.
You’re the one making all the decisions, carrying all the weight, and trying to figure out why things aren’t working the way you pictured they would.
Over time, that wears on you.
The excitement you felt when you first started slowly gets replaced by frustration, self-doubt, and the nagging feeling that maybe you’re just not cut out for this.
Even though you absolutely are.
You just need someone in your corner who’s been through it, gets it, and can help you see the path forward when everything feels foggy.
(Below is a handwritten thank-you note from one of my Future Firm Accelerate members that I am very proud of!)
That’s what having the right coach does for your confidence and your peace of mind.
How Can You Access My Expertise?
Some firm owners are busier than others.
And each one prefers to consume information in a different way.
That’s why I’ve built a few ways (most of them free) for you to access what I’ve learned over the years.
Future Firm Newsletter
This is the best place to start.
Every week, I send out a few short emails with tactics and strategies you need to…
- Grow your firm
- Charge more
- Work less
- Build something that doesn’t run your life
You’ll get practical, immediately actionable content written specifically for accounting firm owners.
And you’ll save hours from just a few minutes of reading!
Over 10,000 firm owners are already getting it every week.
Plus, it’s completely free. 🙂
If you’re not on the list yet, this is the easiest first step you can take today.
Future Firm Accounting Podcast
If you’re more of a listener than a reader, this one’s for you.
Each episode is short, focused, and built around one practical lesson you can apply to your firm.
You don’t have to sit through hour-long conversations where you have to scrub through to find the good stuff.
It’s free, and I release new episodes every week.
You’ll get one clear takeaway per episode that helps you run a better, more profitable, less stressful firm in the time it takes to make your morning coffee.
Future Firm Blog
The Future Firm blog covers just about every topic relevant to running and growing a modern accounting firm, from pricing and marketing to hiring, systems, and technology.
It’s a good place to go when you have a specific question and need a practical answer fast.
Check out the Future Firm blog here.
Future Firm Accelerate
Future Firm Accelerate is my coaching program for accounting firm owners who are ready to start building a firm that runs without them.
Inside, you’ll get access the following:
- Self-paced lessons to a proven framework for building a profitable firm that doesn’t depend on you
- A community of hundreds of like-minded firm owners (myself included) that help each other out
- Progress pods that support accountability
- Live group coaching so you’re never figuring things out alone
- Negotiated discounts with some of your favorite practice management platforms, document management tools, and more
- RyanBot, an AI tool trained on all Future Firm content and my knowledge, so you can access my expertise 24/7
It has everything you need to finally build the firm you originally had in mind when you started.
And just like how the firm owner whose email I shared with you earlier was able to turn things around…
So can you.
If you’re ready to take that next step…
Here’s how Future Firm Accelerate can help you.
What Qualities Should You Look for in a CPA Coach?
Obviously, I’d love for you to check out Future Firm Accelerate…
That said, whether or not you decide to work with me, here are qualities you should look for:
- They’ve run an accounting firm. There’s a big difference between someone who understands the theory and someone who has lived through the late nights, the difficult clients, and the painful mistakes firsthand.
- They have a proven track record with firm owners like you. Look for someone with real results from real people. Numbers are great, but stories are even better!
- They understand the accounting profession specifically. Generic business coaching advice doesn’t always translate to accounting firms. The pricing models, the client dynamics, the seasonal pressures… A good CPA coach gets all of it without needing a lengthy explanation.
- They’ll tell you what you need to hear, not what you want to hear. A good coach knows when to push and when to back off, but either way, they’re not just validating your decisions. Look for someone who will call out the real issues in your firm, even when it’s uncomfortable.
- They have great emotional intelligence. This matters as much as business intelligence. The best coaches know how to bring people into the conversation, manage group dynamics, and meet you where you are, not just where they think you should be.
If the person you’re considering checks all of these boxes, you’re in good hands.
Take Your Firm to the Next Level With a CPA Coach
Running an accounting firm doesn’t have to mean working excessive hours and never stepping away from your firm.
You don’t have to reinvent the wheel.
You just need to make a breakthrough.
A CPA coach can help you achieve that.
You don’t have to join a coaching program right away.
Start with free, low-commitment offerings — like my Future Firm Newsletter or podcasts — and work on one thing in your firm at a time.
And when you’ve found a coach that understands what you’re going through, has a track record of helping other firm owners achieve their goals, and has a passion for helping…
That’s when you should make a decision. 🙂
