A lot of firms struggle with marketing, but it doesn’t have to be complicated.
In this episode, I’ll share a simple, low-cost strategy that won’t eat up your time: virtual networking.
Listen below.
0:43 In-person networking might give some people the shivers, despite being effective and low-cost. It also requires just 2 hours a week if you attend one event.
1:09 Online communities are having a big moment right now — and I’m tuned in, since I run one myself inside Future Firm Accelerate.
2:04 A strong marketing tactic is to build your reputation as an expert in communities where your ideal clients spend time.
2:15 Step 1: Find the right communities. Start by getting clear about the type of clients you want more of.
2:52 Step 2: Join at least 3 of the online communities you’ve identified. You can always join more, but 3 is a solid starting point.
3:13 Step 3: Participate actively. Focus on sharing your expertise and adding value to the conversations.
3:43 This strategy is simple, low-cost, and highly effective — but it’s not instant. You’ll need to build trust within the community first.
