The title of this week’s podcast episode is inspired by a question Jeff Bezos asked his team.
It was about rethinking the perfect customer experience — and it’s one firm owners should ask their clients to uncover ways to improve their own.
Listen below and discover how to spot opportunities to enhance your firm’s client experience.
1:27 Amazon revolutionized the online shopping experience by allowing customers to shop with one click, get fast & free shipping, and return items from their doorstep.
1:59 All that happened because of one simple question: “If the system was magic, what would it do?” What’s great is this question applies perfectly to your firm too.
2:14 Make no mistake — firms that offer the best client experience today are the ones that will win over the best clients.
2:46 When I ran my firm, I ranked the most painful or inefficient client interactions, then I focused on fixing those first. You can do the same in your firm.
3:12 Ask your clients that question. You’ll likely hear ideas that seem impossible today, but that’s the point: to evolve and to improve.
3:39 If you’re looking to level up your client experience, you can start here: Episode 144 of my podcast, where I dive into collecting feedback from your clients.
3:54 You can also check out Episode 128, which covers creative ways to elevate your firm’s client experience.
