There’s a number buried in Ignition’s latest pricing benchmark report that I think matters more than any other stat in it, and it’s not about dollars at all.
It’s about confidence, or the lack of it.
In this episode, I dig into what that number reveals and why it might be the real story behind this year’s data.
Listen below.
0:29 Ignition’s annual pricing benchmark report is genuinely useful research, pulling from hundreds of accounting firms nationwide, covering tax prep, bookkeeping, and advisory pricing.
2:27 Thin profits or ongoing cash flow issues? A five to ten percent bump won’t cut it, that’s just inflation-matching. Real change needs bigger, more intentional moves.
4:15 I didn’t get pricing right on day one. It took years of testing and learning what my work was worth before I built a model that reflected that value.
5:37 Here’s the stat that matters most to me, more than any dollar figure. Eighty six percent of firms say they’re confident in their pricing process. Sounds great, at first.
6:53 Firms know their work is worth more than the hours behind it, but a lot of them can’t quite put a number on that or defend it with confidence.
7:36 Dawn Brolin contributed to this year’s report too, and her point stuck with me: clients rarely walk over a reasonable price increase. Usually, they just never understood the value in the first place.
10:18 Want more? Join Dawn, Evan Benson from Ignition, and me on July 23rd, 2026 for a live webinar, Are You Charging What You’re Worth. Register here: https://www.ignitionapp.com/webinars/are-you-charging-what-youre-worth
