In the last episode, I shared my firm’s biggest marketing mistakes, hoping you could learn what not to do from those experiences.
This time, let’s switch gears and look at what did work.
I think you’ll find some insights you can really put to use in your own marketing efforts.
Listen below.
0:45 My firm didn’t have a sophisticated marketing strategy, and I managed everything solo. Still, our strong online visibility set us apart.
1:23 When I launched, I had no clients or network, so my first win was getting my first client, thanks to my efforts of attending every business networking event I could find.
2:06 Often, we overthink marketing strategies, but sometimes the best approach is just to get out there a few times a month and meet people.
2:27 In 2013, as Bitcoin gained traction, I seized the hype by announcing my firm as the first in North America to accept it as payment.
3:05 The second win was that I focused on cryptocurrency clients and carved out a niche when most avoided these businesses. The lesson? Spot a trend and leverage it for visibility.
3:30 The third (and biggest) win for my firm was our blogging efforts, which drove a lot of targeted traffic to our site.
4:24 My last marketing win was the partnerships we formed, which boosted our visibility.
