I’ve had my fair share of marketing missteps during my time running Xen Accounting.
In this episode, I’m sharing my biggest failures so you can avoid the wasted time, money, and effort I went through.
Listen below.
0:45 The most significant marketing failure I remember is a giveaway I organized, hoping it would boost our social media following.
2:04 I honestly expected hundreds, if not thousands, of new likes on our Facebook page by the end of the month. However, we only saw about 10 new likes.
2:40 The next marketing misstep I want to discuss is one of my earliest strategies: cold outreach.
3:12 Ten years ago, I tried sending unsolicited messages through online business directories, boasting about our services. It got me nowhere.
3:45 Next, I tried Google Ads, guided by a massive, poorly-written book. It was a total waste.
4:17 What I learned is to avoid tackling complex, technical skills you’re neither skilled in nor interested in.
4:28 The final marketing fail was speaking at irrelevant events—a mistake I see many firm owners making today.
4:57 Ensure your marketing efforts are focused on activities that directly reach and engage your target audience.
