There’s a new accounting marketing trend out right now and I’m not a huge fan. I state what it is, give my reasons why and what do look at instead.
Listen below:
Show Notes
1:10 – There are tons of ads on Facebook targeting accountants with “get rich quick” tactics.
1:30 – This is what the Facebook ad marketing funnel tactic looks like.
1:53 – Too much emphasis on this tactic is dangerous for 5 reasons.
3:00 – Most of the firms you look up to are laser-focused on leveraging the fundamentals of a sound, long-term marketing strategy.
3:32 – First, properly identifying ideal clients.
4:05 – Second, making sure your positioning, value proposition and marketing are clear.
4:24 – Last, hammering that messaging away over and over again.
4:45 – Facebook ad marketing funnels can work but focus on the fundamentals in place first.
5:20 – Want more tips like this? Join 1000’s of other firm owners who sign up for my weekly newsletter for exclusive weekly tips sent right to their inbox.
Amen, brother. I have been pounding this same drum for the last year. It’s getting to be an epidemic of cut-n’-paste charlatans out there targeting accountants because “it’s a good vertical”. Glad to find another thought leader on the same page.
Thanks Nate.