There’s a new accounting marketing trend out right now and I’m not a huge fan. I state what it is, give my reasons why and what do look at instead.

Listen below:

Show Notes

1:10 – There are tons of ads on Facebook targeting accountants with “get rich quick” tactics.

1:30 – This is what the Facebook ad marketing funnel tactic looks like.

1:53 – Too much emphasis on this tactic is dangerous for 5 reasons.

3:00 – Most of the firms you look up to are laser-focused on leveraging the fundamentals of a sound, long-term marketing strategy.

3:32 – First, properly identifying ideal clients.

4:05 – Second, making sure your positioning, value proposition and marketing are clear.

4:24 – Last, hammering that messaging away over and over again.

4:45 – Facebook ad marketing funnels can work but focus on the fundamentals in place first.

5:20 – Want more tips like this? Join 1000’s of other firm owners who sign up for my weekly newsletter for exclusive weekly tips sent right to their inbox.

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Ryan Lazanis

I’m Ryan Lazanis. I’m a CPA by trade but definitely don’t consider myself a normal accountant. I identify more with being an entrepreneur and I love disruptive technologies and business models. My aim is to help modernize the old, traditional accounting profession by giving firms the tools they need to modernize. Each week I send off a curated newsletter recapping the top 5 things on the internet affecting your modern firm. Click here to subscribe to my Future Firm Top 5 Weekly newsletter today!