Should Your Firm Niche?

Let’s explore whether your firm should niche, drawing from my own personal experiences.

I’ll also dive into the challenges many firms face when niching.

Listen below.

0:42 For years, countless experts, vendors, and groups have urged us to niche, promising it will enhance our service impact and simplify our marketing efforts.

0:58 When it comes to marketing, nothing is more powerful than stating you serve a specific group of clients and help them achieve the exact results they’re after.

1:27 I launched a cloud accounting firm back when clients were still unfamiliar with the idea of working remotely with their accountant.

2:03 I initially focused on tech startups but chickened out and broadened our niche to include service-based businesses. Fully niching felt too risky at the time.

2:37 Looking back, if I were starting a firm today, I’d likely focus on a single industry and aim to be the very best in that specific field.

3:23 I always say the same thing: You don’t have to feel forced. If it doesn’t feel natural, then don’t do it.

3:44 If you feel stuck, try narrowing your focus iteratively until you’re completely comfortable with your decision.

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Should Your Firm Niche?

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