SEO has been a key digital marketing strategy behind the success of my two 7-figure businesses.
But with the rise of AI, the way people search for information is changing.
In this episode, I share my take on whether SEO is still a strong strategy in today’s landscape — and how I’m approaching it now.
Listen below.
0:56 When I was running Xen Accounting, most of our clients came through blogging, with more leads finding us on Google than we could keep up with.
1:25 Today, our SEO and blogging efforts bring in around 30,000 monthly visits to the Future Firm website.
2:18 Creating a high-quality post that truly stands out takes a lot of effort and time. As a firm owner, you likely don’t have the time for that.
3:06 AI tools like ChatGPT are starting to chip away at Google’s dominance, with more people turning to them for answers instead of searching on Google.
3:47 That said, there’s still a lot of value in making your business visible on AI platforms like ChatGPT.
4:08 Being visible on AI platforms could be the next big trend in search, though most are still figuring it out.
4:38 Local SEO shouldn’t be overlooked. You want your firm showing up on Google Maps when people search for things like “accounting firm Montreal” or “bookkeeping firm Miami.”
