Ready to set your accounting firm apart from the rest? In today’s episode, learn how you can stand out from other accounting firms and charge more while providing added value to your clients.
Listen below.
0:34 – In this episode, I discussed how labeling and monthly packages devalue accounting services and create competition among firms.
1:15 – Many accounting firms use a 3-tiered approach with Gold, Silver, and Bronze plans, but the issue lies in labeling services as a list of tasks rather than a value-based offering.
1:53 – Lumping services with competitors leads to price competition and encourages clients to choose the cheapest option.
2:14 – Listing technical tasks in your promotional packages creates a mismatch with what clients want and need.
3:15 – Choose simple and attractive labels for your service to make it more valuable to customers.
4:05 – Eliminating or relabeling services to align with client benefits can help differentiate and increase revenue for your firm.
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Ryan Lazanis
Hi! I'm Ryan. I’m an entrepreneurial CPA that founded Xen Accounting, a 100% cloud-based accounting firm, in 2013. Following its acquisition in 2018, I started Future Firm to help accountants fast-track the growth of a modern, scalable accounting firm of their own.
Here are 3 ways for how you can fast-track your own modern, scalable firm:
1) Get my weekly newsletter that gives tips & trick to scale your firm.
2) Subscribe to the Future Firm Accounting Podcast for bite-sized, actionable lessons on how to scale your firm.
3) Join Future Firm Accelerate, my online coaching program that helps modern firm owners quickly scale.