I’ve talked a lot about how a 3-tiered pricing strategy can help you close more deals at higher rates.
In this episode, instead of going over the basics again, I’ll share what I’ve found makes the best 3-tiered packages work—based on my own research and experience coaching on this topic.
Listen below.
0:58 My favorite discussion in my coaching platform’s forums is “Post Your 3-Tiered Service Offers and Pricing,” with around 1,000 replies.
1:28 The first commonality they share is that their packages are clearly differentiated.
2:17 The second common trait of the best packages is that they effectively balance being feature-rich with being concise.
2:34 The third characteristic shared by the best packages is that they go beyond simply listing the individual services they offer.
2:58 The fourth thing I noticed from the best packages in the thread is that the labeling and naming of your services play a significant role.
3:23 The fifth common thing is that the best packages avoid mentioning hours altogether.
3:51 The sixth point is that the very best packages I’ve seen incorporate niche-specific features.
4:27 The seventh thing I’ve observed is that the best packages do not give everything away in the bronze package.
4:47 Finally, I want to highlight that it’s important to make your packages easy to compare with each other.
