I want to tell you about a mistake I made in my business two years ago.
In this episode, you’ll hear how long it took me to recognize it and how you can avoid falling into the same trap.
Listen below.
0:43 When I first kicked off Future Firm in 2018, I didn’t have a clear plan — just a loose idea of what I wanted to build.
1:41 I launched the Future Firm blog after seeing how well blogging worked at my previous firm, Xen Accounting, and wanted to repeat that success.
2:46 Readers enjoyed my newsletter, so I kept publishing every week. As more firm owners subscribed, building an audience quickly became my full-time job.
4:01 As things scaled up, I built a marketing team to take marketing off my plate and free up my time.
5:00 The challenge was that audience growth lagged behind. We kept producing, experimenting, and investing, but it never reached the level we saw in the early days.
6:21 Somewhere along the way, I convinced myself that scaling meant delegating everything. I fell into the trap of believing delegation was always the answer.
7:23 When you’re great at solving tough problems, don’t cut yourself out of that work. Protect and lean into those strengths.
