What does the future of advisory services look like? It might just be advising beyond the general ledger.
Listen below to start thinking about how your services may evolve in the not too distant future:
Show Notes
1:18 – I recount a recent conversation with my friend, accountant, an innovator in the profession, and also Head of Accountant Community at Gusto, Will Lopez, on the future of advisory services as he rolls out Gusto’s new People Advisory offering.
2:50 – People Advisory is interesting because it doesn’t center around what an accountant normally looks at when offering advisory: the general ledger.
3:09 – What is People Advisory?
3:34 – My initial reaction was that People Advisory strayed too far from what an accountant should be doing. This started the debate between Will and me on the future of an accountant’s role.
3:58 – Will gave me his thought process behind People Advisory, which made a lot of sense.
4:40 – I provide an example of how People Advisory might work as a service offering in your firm.
6:00 – Should an accountant actually offer this?
7:04 – Want more tips like this? Join 1000’s of other firm owners who sign up for my weekly newsletter for exclusive weekly tips sent right to their inbox.
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Ryan Lazanis
I’m Ryan Lazanis. I’m a CPA by trade but definitely don’t consider myself a normal accountant. I identify more with being an entrepreneur and I love disruptive technologies and business models. My aim is to help modernize the old, traditional accounting profession by giving firms the tools they need to modernize. Each week I send off a curated newsletter recapping the top 5 things on the internet affecting your modern firm. Click here to subscribe to my Future Firm Top 5 Weekly newsletter today!