Sometimes clients get upset at having to pay high prices for complex tasks like backlog cleanups.
In this episode, I share my pricing strategy to help switch client behavior and avoid client frustration.
Listen below.
0:25 A Future Firm Accelerate member recently asked about pricing cleanup bookkeeping, noting clients often get upset over high costs with large backlogs.
0:40 I suggested a new approach using 3-tiered pricing to change client behavior and reduce their reaction to high costs.
1:13 For example, 3-tiered pricing can help by offering clients multiple pricing & service options instead of a flat $15,000 for cleanup work. This approach provides flexibility and can make the cost seem more manageable.
2:00 Discussing the pros and cons of each tier is crucial. For example, the gold option has clear advantages but will take the longest to complete.
2:43 This approach allows clients to choose what they prefer and usually results in fewer complaints about pricing.
2:52 Another example of using 3-tiered pricing is for a tax audit. While clients often dislike paying for this, it’s crucial to get it done right and is an important part of our services.
3:59 When you anticipate price disagreements, the 3-tiered options approach is highly effective. Give it a try yourself.
