The AI revolution promises easier work, more time, and 10x output.
In this episode, I share why it might actually make your work more complex — and why that matters for you as a business owner.
Listen below.
1:20 When AI enables high-quality work at top speed, that level of output becomes “table stakes” — the baseline everyone is expected to meet.
1:45 About ten years ago, when I was running my accounting firm, I wrote short, simple 400-word blog posts. They were nothing fancy, just clear answers to common prospect questions.
2:47 Fast forward to today — I can create that same blog post in 15 minutes or less, simply by refining what ChatGPT generates.
3:41 Content like this is now table stakes. It no longer stands out, so you must surpass what the robots can produce to get noticed.
4:44 When a firm owner says, “I’m using AI to bring in leads,” I agree it can boost efficiency. But if they expect autopilot results, it won’t happen.
5:58 In this AI-driven timeline, the only businesses that would succeed are the ones capable of outdoing the robots. They would offer a service that is more personal, more human.
7:22 You should absolutely use AI because, at this point, it’s table stakes. Your competitors are using it, your clients expect the efficiency it delivers, and ignoring it will leave you behind.
