Find out why so many firm owners have a hard time setting their pricing and what you need to understand about “price” before you can start getting comfortable charging high prices.
Listen below.
Show Notes
0:54 – Why it’s important to understand what price actually is before you can go ahead and price something high.
1:21 – Price varies based on each individual’s situation and is therefore subjective.
2:25 – Here’s what complicates pricing further for most accountants.
3:40 – It’s important to understand the concept behind price and that the maximum price you can charge is totally dependent on each customer’s unique situation.
4:00 – Value is what completely dictates the price you charge.
4:12 – Value can mean a lot of things and I provide 4 different categories of value for you to understand.
5:15 – Not all forms of value are easy to measure, which means attaching a price can sometimes be a difficult exercise.
5:42 – How can you measure the value you create based on eliminating anxiety for a client?
6:24 – Once you understand the value you’re creating, only then can you be in a position to start maximizing your prices.
Liked This Episode? Subscribe to More Here:
Ryan Lazanis
Hi! I'm Ryan. I’m an entrepreneurial CPA that founded Xen Accounting, a 100% cloud-based accounting firm, in 2013. Following its acquisition in 2018, I started Future Firm to help accountants fast-track the growth of a modern, scalable accounting firm of their own.
Here are 3 ways for how you can fast-track your own modern, scalable firm:
1) Get my weekly newsletter that gives tips & trick to scale your firm.
2) Subscribe to the Future Firm Accounting Podcast for bite-sized, actionable lessons on how to scale your firm.
3) Join Future Firm Accelerate, my online coaching program that helps modern firm owners quickly scale.