Find out why so many firm owners have a hard time setting their pricing and what you need to understand about “price” before you can start getting comfortable charging high prices.
0:54 – Why it’s important to understand what price actually is before you can go ahead and price something high.
1:21 – Price varies based on each individual’s situation and is therefore subjective.
2:25 – Here’s what complicates pricing further for most accountants.
3:40 – It’s important to understand the concept behind price and that the maximum price you can charge is totally dependent on each customer’s unique situation.
4:00 – Value is what completely dictates the price you charge.
4:12 – Value can mean a lot of things and I provide 4 different categories of value for you to understand.
5:15 – Not all forms of value are easy to measure, which means attaching a price can sometimes be a difficult exercise.
5:42 – How can you measure the value you create based on eliminating anxiety for a client?
6:24 – Once you understand the value you’re creating, only then can you be in a position to start maximizing your prices.