A lot of firm owners have tried digital marketing, gotten minimal traction, and concluded it just doesn’t work for accounting firms.
But the problem usually isn’t the channel—it’s the expectations going in.
In this episode, I’m sharing what building a real following actually looks like in 2026 and what it tends to require.
Listen below.
0:42 Let’s start with the uncomfortable part: growing a digital marketing channel is hard right now, and it’s only going to get harder. The competition is fierce and sophisticated.
2:34 What made content marketing work for me was specificity. Real coaching situations, real firm-building mistakes, real observations from hundreds of firms up close.
3:48 If serious time and consistency aren’t on the table right now, you have two solid options that don’t require it. First is leaning into analog marketing. Second, outsource it.
5:29 But if you want to build a following on a specific channel—the kind that becomes a real lead engine for your firm—there’s only one way to do it. You have to put in the reps.
7:04 Over time, post after post, I learned what resonates, what performs, what my audience cares about, how to write a hook, and what formats work for different ideas.
8:48 If you’re waiting until you feel ready, stop. Pick the channel that makes the most sense for you and start putting in reps.
10:18 One practical tip if you do commit: lower the bar for what “good enough” means. Perfectionism is one of the biggest things that keeps firm owners from getting reps in.
