You’re comfortable with change, maybe even excited about it, but your team and clients usually aren’t.
That’s the reality every time you want to roll out something new in your firm.
In this episode, I shared an approach that could transform how people respond to the changes you’re trying to make.
Listen below.
0:56 Change may not doesn’t faze you—you might even look forward to it. But the people around, especially your clients and team members, may have a different reaction.
2:44 Raising prices with no improvement? That won’t fly. But in most cases, your changes genuinely help people—the issue is how you’re describing them.
4:42 Make it about what they gain. Skip the part about your needs or your problems. Focus entirely on how their experience gets better.
5:35 If you’re tightening approval processes to prevent errors, frame it as catching problems earlier so they avoid last-minute chaos when something breaks.
6:24 When a change only helps you and adds burden to everyone else, it’s worth questioning whether you should make it at all.
7:29 You’ll get resistance even when your messaging is spot-on. Don’t assume you messed up—sometimes people are reacting to something else entirely.
8:11 Avoid being defensive when you hit resistance. Arguing about why the change matters or rattling off your reasons just makes it worse.
