One of the most common questions I get asked, and see all over social media, is whether to advertise prices on your website or leave them off.
The truth is, there are three distinct approaches here, and picking the wrong one could be quietly costing you leads.
In this episode, I break all three down and what to look for in your own firm.
Listen below.
0:56 Your website’s real purpose is converting visitors into leads. It functions as a sales document, and staying focused on that job is what makes it effective.
1:42 Option one is straightforward: prices go on the site. I’d only suggest this if you’re already overflowing with leads, more than you can handle.
2:34 Setting your starting price above average, at the level you actually want, filters out clients who clearly can’t afford what you charge.
3:18 Option two: no prices, just packages with “reach out to learn more.” Good fit when leads are limited and you want to maximize potential clients.
4:16 This works well if you can handle more sales calls, already have a good sales process, or just aren’t seeing a lot of leads come through yet.
4:50 Option three: prices go on the site, but as “starting at” figures, tied to each package, with room to move up from there.
5:47 It’s a good middle ground between options one and two. I’m not against it, just weighing the tradeoffs. Advertise a lower price point, generate more leads, then aim to upsell into higher plans during the sales process.
