A well-designed website stands as a pivotal factor in converting visitors into invaluable leads.
In this post, we’ll discuss key considerations for effective accounting website design and showcase a variety of inspiring examples that can guide your own creative approach.
Let’s go!
Table of Contents
The Do’s and Dont’s of Accounting Website Design
To give you an idea on how to make your accounting practice more appealing to prospective clients, I listed down some practices you should consider and avoid.
1) Focus on the Client
Your website is a marketing tool that will communicate how you will improve the lives of your clients.
If you just talk about yourself, your values, etc., you are not advancing the sale.
As I shared in one of my LinkedIn posts, you have a pretty short window to catch someone’s attention, and you won’t be able to do that by just making your website mostly about you or your firm.
The example below shows you what not to do as the focus is entirely on the firm, not the client:
While showcasing expertise in the accounting industry is not bad, keep the primary focus on how your services benefit clients’ financial situations and address their challenges. Remember, clients always look for what’s in it for them.
As such, instead of promoting your accounting skills, always prioritize client-centric messaging throughout your website. Address pain points, needs, and aspirations that potential clients might have.
2) Use Social Proof
Many of the best accountant websites incorporate social proof elements such as client reviews, case studies, success stories, and affiliations with reputable organizations.
Without social proof, establishing credibility can be a challenge, which can lead to skepticism and hinder potential clients from taking action on your website.
Leveraging social proof on your website is good, and it’s only one of the many marketing strategies for accountants.
3) Include Calls-to-Action
Including call-to-action (CTA) is a cornerstone of successful accounting website design.
By guiding visitors toward specific actions like “Get a Free Consultation” or “Download Our Financial Planning Guide,” you encourage engagement and initiate meaningful interactions that could turn into conversions.
In the example above, visitors have a couple of ways to reach out to you, which is a good demonstration of your website’s effectiveness in fostering proactive engagement.
4) Leverage Modern Design and Visual Appeal
A sleek, contemporary design should be applied to accountant websites, as it communicates your firm’s professionalism and relevance. Employ up-to-date layouts, typography, and visuals for an engaging and reliable online presence.
A while back, I shared my thoughts on what I consider a website with modern design.
5) Don’t Use Big Blocks of Text
Web visitors skim, they don’t read.
So steer clear of big blocks of text like this:
And instead, use snappy content that’s easy to skim through, like this:
6) Put Your Value Proposition on Your Homepage
Communicate your firm’s unique value proposition clearly and succinctly. Explain what sets you apart from other accounting sites and how your services address the specific needs of your target audience.
If you don’t include a clear value proposition in your website design, you risk leaving visitors confused about what sets your accounting firm apart from others.
A strong value proposition not only improves your website but also plays a key role in attracting new clients.
If you’re looking for more ways to grow your client base, check out my dedicated blog post on how to get accounting clients.
7) Showcase Your Packages & Pricing
Once you’ve gathered a good amount of leads, I suggest you showcase your packages and pricing on your website.
Why?
Here’s my answer:
The goal is to deter low-quality or overly price-sensitive clients from reaching out or booking sales calls.
These clients often aren’t the right fit — they can:
- Cause scope creep
- Challenge your pricing
- Require excessive hand-holding
- Drain your resources without providing enough value in return
You have to avoid overwhelming visitors with a long list of accounting services. It can cause confusion and make it harder for them to understand what your firm really offers.
Instead, present your services in structured packages, like this:
You can check out this blog post on 3-tiered pricing if you want to know more about the reasons why I recommend this approach.
8) Optimize Your Website for Local SEO
Make it easier for potential clients to find you online.
Focus on keywords your ideal clients might search for, like “small business accountant” or “accounting advisory services [your city].”
For example, when I was running Xen Accounting, I made sure it was ranking for relevant keywords like “accounting firm montreal.”
As a result, it consistently ranked among the top search results, which significantly helped with lead generation and boosted my online reputation.
And until now, it still shows up in Google for that keyword!
Also, a fast-loading, mobile-friendly site also helps you rank higher and keeps visitors engaged.
If you want to find out more how you can leverage SEO, I have a guide on accounting firm SEO.
The Top 45 Examples of Accounting Websites
Without further ado, in no particular order, here are 45 examples of the best accounting websites you should explore to gain valuable ideas and insights into effective design and content strategies.
1. The Green Leaf CPA
The Green Leaf CPA assists leading marijuana, hemp, and CBD businesses in maintaining compliant accounting, tax, and financial practices.
What Makes This Website Stand Out
- Niche-focused background image
- Sleek and elegant layout
- Clear and concise messaging
- Color scheme of CTAs is consistent
2. Obalero
Designed by The Digitalsmith, Olabero is a provider of back-office services, including bookkeeping, controller services, strategic advisory services, and process automation.
What Makes This Website Stand Out
- High-quality graphic images
- CTA is easily seen
- Client-focused copy
- Easy-to-read text
3. Patrick Accounting
Patrick Accounting offers a personable and knowledgeable approach to financial and wealth management for small business owners.
What Makes This Website Stand Out
- Interactive homepage
- Simple yet clear layout
- Affiliations and recognitions available
- Button for existing clients
4. Whirks
Whirks integrates exceptional personnel and the latest accounting software available to provide comprehensive human capital management solutions.
What Makes This Website Stand Out
- Great CTA placement
- Dynamic video background
- Attention-grabbing messaging
- Good use of social proof
5. Luminary CPA
Luminary CPA is one of the accounting firms that offer personalized tax assistance and on-demand bookkeeping services.
What Makes This Website Stand Out
- Simple monochromatic color scheme that allows CTA to pop
- Professional website structure
- Minimalistic firm logo
- Clear font style
6. Pilot
As one of the biggest startup-focused firms in the US, Pilot has worked with thousands of companies and has over 300+ employees.
What Makes This Website Stand Out
- Sleek and pristine design
- Good website copy
- Noticeable CTA
- Clear value proposition
7. Full Send Finance
The Colorado-based firm Full Send Finance offers all-in financial solutions for startups and SMBs.
What Makes This Website Stand Out
- Dynamic yet minimalist website layout
- Nice use of marquee effect in presentation of clients
- Good copy
- Easy-to-notice CTAs
8. Accountific
Accountific is a digital bookkeeping practice focused on supporting small business owners and foodservice entrepreneurs throughout Canada.
What Makes This Website Stand Out
- CTA and chatbot prominently featured
- Straightforward logo design
- Typing animation applied for highlighting its target market
- Client-centric messaging
9. Iconac
Another creation by The Digitalsmith, Iconac is a provider of accounting and tax solutions primarily for artists.
What Makes This Website Stand Out
- High-quality vector images and icons
- Minimalistic site structure
- Concise copy
- Intuitive user interface
10. Dark Horse CPAs
Dark Horse CPAs is an accounting advisory firm based in California. They provide services to small businesses and individuals.
What Makes This Website Stand Out
- Good use of Flash video as a homepage background
- Multiple, distinct CTAs
- Catchy presentation of metrics
- Nice mix of font styles
11. Crunch
With over 40 thousand clients, Crunch is one of the most successful UK firms that serves multiple niches.
What Makes This Website Stand Out
- Great social proof presentation
- Minimalist and clean site structure
- Clear and concise copy
- Good color scheme
12. MBS Accountancy
Since 2011, MBS Accountancy has served U.S. businesses and nonprofits with bookkeeping, tax advisory, and strategic controller/CFO services.
What Makes This Website Stand Out
- Unique and pristine site design
- Client-focused copy
- Social proof and case studies available
- Multiple CTAs
13. Maventri
Maventri operates in numerous North American locations, serving a wide range of industries with bookkeeping, HR, payroll, and marketing services.
What Makes This Website Stand Out
- Clean website design
- Easy-to-read text
- Distinct background image
- CTA is very visible
14. Iridium
Based in South Africa, Iridium is a team of financial professionals that offers accounting, automation, and advisory services.
What Makes This Website Stand Out
- Sleek, modern site design
- Nice mix of colors
- Notable clients are presented
- High-quality graphics
15. Hiline
Hiline offers comprehensive accounting solutions primarily for startups, agencies, and e-commerce businesses.
What Makes This Website Stand Out
- Clean aesthetic
- Nice mix of photos, icons, and illustrations
- Consistent color scheme
- Short yet high-quality copy
16. MyBookly
MyBookly is an accounting and bookkeeping solution designed to cater to the needs of online businesses, ranging from startups to full-sized corporations.
What Makes This Website Stand Out
- Social proof available
- Client-focused website copy
- Notable clients are featured
- Consistent color scheme
17. The Allen CPA Firm
Located in Houston, TX, The Allen CPA Firm is a forward-looking provider of tax, accounting, and business consulting services.
What Makes This Website Stand Out
- Client-focused slogan
- Background image complements the overall design
- Optimal font size
- Client testimonials are available
18. L&H CPAs & Advisors
L&H CPAs & Advisors is a Dallas-based firm that offers a range of services, including accounting, tax planning, CFO services, business consulting, and wealth advisory solutions.
What Makes This Website Stand Out
- Eye-catching, clear font style
- Minimalistic site structure
- Good CTA placement
- Client-centric copy
19. Xendoo
Xendoo offers comprehensive bookkeeping and tax solutions tailored for business owners.
What Makes This Website Stand Out
- Social proof is prominently displayed
- Uncluttered website design
- Chatbot available
- Distinct CTA design and placement
20. Block Advisors
From business formation to taxes, many small business owners have relied on the expertise of Block Advisors.
What Makes This Website Stand Out
- Clear and concise client-centric copy
- Streamlined site design
- Good social proof presentation
- Minimalistic color scheme
21. Lanop Business & Tax Advisors
Based in London, Lanop offers accountancy, business, and tax advisory solutions for individuals, entrepreneurs, business partners, and larger ventures.
What Makes This Website Stand Out
- Good mix of icons and illustrations
- Streamlined site design
- Good CTA placement
- Social proof available
22. inDinero
inDinero is a company that offers accounting software and financial services, specializing in accounting and financial software solutions.
What Makes This Website Stand Out
- Client-focused copy
- Great color scheme
- Notable clients are featured
- Sleek, modern website design
23. Avalon Accounting
Avalon specializes in online bookkeeping, accounting services, and expert financial advice for small businesses.
What Makes This Website Stand Out
- Minimalistic site structure
- Case studies are showcased
- Niche-focused messaging
- Free available resources
24. Abacai
Abacai is a UK firm that offers accounting, bookkeeping, financial, and advisory services primarily for e-commerce businesses.
What Makes This Website Stand Out
- Sleek, modern site layout
- Concise, client-focused copy
- High-quality icons and images
- Good color scheme
25. Avask
Avask Accounting & Business Consultants is a global firm specializing in international taxation and expansion solutions for online sellers.
What Makes This Website Stand Out
- Brand-aligned site layout
- Great use of text animation
- High-quality graphics
- Good CTA design
26. WardWilliams Creative
WardWilliams Creative offers business support, accountancy, and tax advice services tailored to the creative industries.
What Makes This Website Stand Out
- Pristine, sleek website design
- Client-focused copy
- Notable clients are featured
- Unique illustrations
27. Wiss
For over six decades, Wiss has provided accounting and financial services to various organizations and enterprises.
What Makes This Website Stand Out
- Dynamic homepage background
- Good site tagline
- Social proof is prominently featured
- Easy-to-read text
28. Sleek
Sleek UK delivers a wide-ranging suite of accounting and bookkeeping services strategically crafted to support startups and SMEs.
What Makes This Website Stand Out
- High-quality vector images
- Good CTA design and placement
- Social proof available
- Clear and concise copy
29. Performance Financial, LLC
Performance Financial is an accounting firm that offers year-round proactive tax planning advice and services.
What Makes This Website Stand Out
- Clean, monochromatic background
- Social proof is showcased
- Good CTA and contact details placement
- Client-centric tagline
30. Pearl Accountants
Pearl Accountants is a London-based accountancy practice that offers various accounting and taxation needs for small to medium-sized businesses.
What Makes This Website Stand Out
- Pristine, sleek site layout
- Nice mix of CTAs
- Good color scheme
- Social proof available
31. Consol Group
Consol is composed of a team of Chartered Accountants and creatives, with a main office located in Auckland.
What Makes This Website Stand Out
- Background image complements the text and overall layout
- Chatbot available
- Minimalistic site structure
- Services are offered in packages
32. Graphite
With its team of outsourced CFOs, accountants, and entrepreneurs, Graphite provides in accounting and finance services for early-stage and high-growth companies.
What Makes This Website Stand Out
- Sleek, modern site designs
- Testimonials are featured
- Pristine color scheme
- Concise copy
33. Xoa Tax
Xoa Tax is a California-based CPA firm that specializes in offering solutions for tax, accounting, and payroll needs.
What Makes This Website Stand Out
- Simple, streamlined site structure
- Concise copy
- Good CTA labels
- Social proof available
34. ThinkPlumb
With over 25 years of experience, Plumb offers outsourced accounting solutions primarily for small to mid-sized enterprises.
What Makes This Website Stand Out
- Minimalist design
- Client testimonials are featured
- Clear and concise copy
- Good CTA design and placement
35. Larson Gross
Larson Gross CPAs & Consultants ranks among the largest public accounting firms in the Puget Sound region, providing services to individuals and businesses in both the U.S. and Canada.
What Makes This Website Stand Out
- Great use of background image to introduce the team
- Distinct website slogan
- Professional site structure
- Nice presentation of existing clients
36. Perkins & Co
Perkins & Co is a Portland-based accounting firm with CPAs, advisors, and finance specialists that deliver comprehensive tax, audit, and consulting services.
What Makes This Website Stand Out
- Clear, uncluttered background
- Good CTA design and placement
- Recognitions are presented nicely
- Great overall messaging
37. Accountant Partners
As a dedicated firm for small businesses, Accountant Partners offers tax solutions for more than 15 years.
What Makes This Website Stand Out
- Client-focused copy
- Minimalist design
- Testimonials from clients are available
- Ideal CTA size
38. Illumin8
Similar to other firms featured earlier, illumin8 focuses on providing accounting services for small businesses.
What Makes This Website Stand Out
- Sleek homepage animation
- Minimalist website layout
- Catchy CTA
- Clear and concise copy
39. CTK Accounting
The Australia-based CTK Accounting is a firm that offers tax and financial services for a number of industries.
What Makes This Website Stand Out
- High-quality graphics and icons
- Social proof available
- Sleek site structure
- Concise yet effective website copy
40. Accounts Legal
Accounts Legal is a UK-based firm comprised of accountants, tax specialists, and lawyers that offers accountancy and legal services for entrepreneurs.
What Makes This Website Stand Out
- Great use of animation effects on the text
- Awards and recognition are presented
- Catchy and concise copy
- Clear and easy-to-read text
41. Ceptrum
With more than a decade of experience in the industry, Ceptrum provides a variety of financial services primarily for startups and small businesses.
What Makes This Website Stand Out
- High-quality vector images
- Client-focused copy
- Minimalist site design
- Nice presentation of testimonials
42. Calculate
Accounts Legal is a UK-based firm comprised of accountants, tax specialists, and lawyers that offers accountancy and legal services for entrepreneurs.
What Makes This Website Stand Out
- Pristine and minimalist design
- Simple yet attention-catching vector images
- Good copy
- Great CTA placement and design
43. Bean Ninjas
One of the most prolific contributors to the Future Firm Accelerate community, Meryl Johnston, founded Bean Ninjas in 2015 and has become a multi-national, award-winning business.
What Makes This Website Stand Out
- Good presentation of client testimonial
- Minimalist, modern site design
- Consistent color scheme
- Client-focused copy
44. JTL CPA
JTL Accounting is a Canadian firm of accountants, tax specialists, and lawyers offering accountancy and legal services for entrepreneurs.
What Makes This Website Stand Out
- Clear and concise value proposition
- User-friendly navigation
- Strategic placement of calls-to-action
- Professional and minimalist design
45. AccountsEtc
AccountsEtc is an online, paperless accounting firm owned by one of our Future Firm Accelerate members.
What Makes This Website Stand Out
- Bold and engaging headline
- Intuitive and streamlined navigation
- Eye-catching call-to-action button
- Visually appealing and balanced layout
Which Accounting Websites Above Did You Find Appealing?
There you have it. I hope these website examples have given you some ideas or inspiration for creating or revamping your site design.
What do you think you should put on your homepage?
Is there any accounting website that I should have included in this compilation?
Share your thoughts and recommendations by leaving a comment below!
