Ideal clients are those who genuinely appreciate your services and are a joy to work with. In this week’s episode, I want to bring some clarity on identifying who your ideal clients truly are.
0:46 One of the most challenging decisions during my time running the firm was choosing not to proceed with a potential client who didn’t align with my ideal client criteria.
1:12 The moment you accept everything, you risk becoming a mix of services and clients, falling into the common trap many firms face.
1:42 In this step, aim to create a concise list of approximately 10 bullet points outlining the key characteristics of your ideal clients.
2:18 If you have existing clients, begin by analyzing those who value your work the most, pay well, appreciate your services, and whom you enjoy working with.
3:18 Understanding your ideal clients’ desired outcomes is as crucial as understanding who they are. This involves recognizing the ultimate goals your ideal clients aspire to achieve.
4:13 Having identified their specific challenges and desired outcomes, the next step is crafting a value proposition that aids them in overcoming challenges and reaching their goals.
5:42 Continuously understand your ideal clients by engaging in ongoing, iterative discussions with them.