In this week’s podcast episode, I’ll cover the four key factors that are crucial to your clients. Without grasping these, you may struggle to attract quality clients, and those you do may resist higher prices or switch to competitors.
0:31 Understanding these four things will give more chances to acquire more clients, raise prices, and enhance retention with top clients.
1:05 Financial gain, time savings, risk mitigation, and emotional improvement are the key aspects to consider.
1:22 If your firm cannot position itself to enhance these four aspects during the marketing and sales process, you may find yourself competing for low-quality clients at the lowest prices among numerous other firms.
1:55 First, clients are inclined to join and remain with your firm primarily if you can offer them financial gain.
2:44 Second, they prioritize time savings, considering their hectic schedules managing work, family, and the desire for personal time off.
3:34 The third key concern for your clients is risk mitigation, particularly in safeguarding their accumulated assets in business or personally.
3:59 Lastly, clients value how your firm can enhance their emotional well-being, especially since they typically dislike dealing with numbers.