As an accounting firm owner, you’ve likely had your fair share of marketing frustrations. In this episode, we’ll talk about how you can improve your marketing efforts to boost customer experience.
0:56 As an accounting firm owner, you’ve probably faced marketing challenges, whether dealing with SEO, social media, or Google Ads.
1:43 By enhancing your strong suit—client service—you can achieve dual benefits.
2:37 By addressing and minimizing pain points in the client experience, we can uniquely enhance our value, setting us apart from most other firms.
4:16 A smooth experience involves frictionless, hassle-free interactions. Consider every client interaction and map it if necessary.
4:31 Clients must feel a pleasant experience in every interaction with you.
4:55 Lastly, we want every interaction to be value-added.
5:26 You need to shift your thinking and focus on where it’s crucial to invest your time and effort.