An effective marketing scheme is one of the common struggles of modern firms. In this podcast, I shared a crucial marketing strategy that every single firm should adopt, the reasons why you should have it, and provide practical steps to execute it successfully.
Listen Below.
0:25 – The majority of us built our firms with the primary purpose of aiding our clients and customers but above all, we also want a business that can support our dream lifestyle.
0:59 – Among the various aspects that contribute to the success of the firms I coach, the freedom and flexibility component stands out as one of, if not the most crucial elements.
2:27 – The top factor, in my opinion, that greatly fosters freedom and flexibility is embracing an “asynchronous first” approach to business.
2:51 – Those who opt for a synchronous first approach to work will inevitably face challenges in attaining maximum freedom and flexibility as they must align their schedules with others.
4:07 – Another essential aspect to achieve the desired freedom and flexibility in your business is to implement calendar blocking for the days and times you wish to be free from work.
4:45 – The third significant strategy is to minimize your involvement in client-facing activities as much as possible. By delegating or automating these tasks, you can free up valuable time.
5:19 – The last point is the importance of having a great team to handle the work for you. If your business relies solely on your efforts, you will never achieve the ideal freedom and flexibility.
