When you focus on the client’s perspective first instead of yours, it can lead to better outcomes and reduced resistance. In this podcast episode, I discussed the importance of prioritizing clients over ourselves in business decisions.
Listen Below.
0:45 – I aspire to create a business that safeguards your interests, goals, and dreams. Interestingly, in order to accomplish this, we must prioritize our own well-being alongside our clients.
1:08 – Our primary focus lies in examining their pricing and packaging strategy to ensure the presence of scalable, repeatable, and consistently deliverable packages throughout the firm.
1:27 – During the development of new packages and pricing, a common observation I encounter is that firms tend to prioritize their own interests, inadvertently losing sight of whether these offerings align with their client’s needs and preferences.
1:59 – The key principle is to prioritize the client above all else. We can only start assessing our own interests if the client’s specifications and inclinations are satisfied.
2:31 – Numerous firms have a customary practice of sending an annual email to all clients, notifying them of price increases. Unfortunately, this communication often follows a predictable and expected pattern.
3:20 – When informing clients about price increases, it is important for firms to creatively justify the higher costs by emphasizing the additional value they have received.
4:32 – The purpose of this podcast is to cultivate a mindset that prioritizes clients, ensuring that every communication revolves around what makes sense for them, rather than solely focusing on what benefits the business.
