A lot of firms struggle with their marketing, especially startup firms that are unsure where to focus their efforts.
In this week’s episode, I’ll share a marketing strategy that might be inefficient but works and how you can leverage it to the fullest.
Listen below.
1:22 Many firm owners turn to Facebook or Google ads for quick marketing success but get negative ROI.
2:37 If you’re a startup firm, focus on in-person networking while you develop your digital marketing strategy.
3:00 I started Future Firm by doing in-person networking before my digital marketing started rolling.
3:10 Just use Google or meetup.com to find different business networking events.
3:34 Practice your elevator pitch before going to these events.
3:49 If you are starting an email newsletter, a good place to start building your email list is at networking events.
4:09 Connect with people on LinkedIn or other social media platforms following the event.
