Why do you do what you do? In this episode, we’ll dive into the importance of knowing your purpose in running an accounting firm.
Listen Below.
0:51 The reason behind what you do is important. It’s often called your “why” or your purpose.
1:46 Your purpose drives motivation for your team, strengthens client connections, and forms the core of all your business decisions.
2:32 My goal was to help small business owners, with finances as a secondary concern.
3:14 My purpose was instrumental in rapidly growing a high-quality firm.
3:28 Realizing my purpose had shifted to modernizing accounting and helping others build their ideal lifestyle made selling an easy decision.
4:03 Determine your purpose and craft your own why statement without overthinking it.
4:27 Keep your why statement simple and direct, without using fancy words.
