For this podcast episode, I want to share three marketing strategies that your firm should steer clear of, along with the compelling reasons behind this advice.
Listen below.
0:36 – It’s important to note that while these strategies have the potential to be effective, they often fall short due to their flawed setup and execution.
0:46 – The first marketing strategy to avoid is paid ads, as it tends to underperform due to various factors despite its initial simplicity.
1:30 – In a world inundated with advertisements, your ad faces the challenge of capturing attention and making an immediate connection within a few seconds and with just a few words.
3:16 – I hold a strong disdain for cold outreach, which involves reaching out to individuals unsolicited via email or social media.
3:32 – Cold outreach demands an incredible amount of effort to generate leads, while the success rate remains disappointingly low, making it an inherently bothersome form of marketing.
4:43 – Another strategy occasionally employed by certain firms in their quest to build an audience is hosting giveaways, although this approach is not as common and frequently lacks effective execution.
5:16 – I personally experienced a disappointing outcome when my firm conducted a giveaway campaign, which turned out to be a miserable failure.
